Champion athleticwear Signs on as Presenting Sponsor for the 2010 Ivy Lacrosse Tournaments

Friday, April 30, 2010

PRINCETON, N.J. -- The Ivy League announced a new partnership today with Hanesbrands, Inc. for Champion athleticwear to be presenting sponsor for the 2010 Ivy League Men's and Women's Lacrosse Tournaments.

As presenting sponsor, Champion athleticwear will receive on-site, online and television broadcast presence for both tournaments. The 2010 Ivy League Women's Lacrosse Tournament Presented by Champion will take place April 30 and May 2 at historic Franklin Field on the campus of the University of Pennsylvania. The 2010 Ivy League Men's Lacrosse Tournament Presented by Champion will take place at a site to be determined May 7 and 9.

"We are so thrilled to have Champion athleticwear present our inaugural men's and women's lacrosse tournaments," said Ivy League Executive Director Robin Harris. "We appreciate Champion's support of Ivy League athletics and look forward to a great partnership."

"Champion is pleased to be the presenting sponsor of the inaugural men's and women's lacrosse tournaments," said Claire Powell, Director, Champion Brand Marketing. "Lacrosse is an important part of Champion's rich heritage, and we are committed to supporting the growth and success of this exciting sport."

The women's semifinals on Friday, April 30 and the men's semifinals on Friday, May 7 will be streamed live on IvyLeagueSports.com. The women's championship game will be televised live on CBS College Sports on Sunday, May 2 at 12:30 p.m. while the men's championship game will be Sunday, May 9 at Noon.

The tournament winners will receive the Ivy League's automatic bids to the NCAA Division I Men's and Women's Lacrosse Championships.

About The Ivy League
Founded in 1954, the Ivy League includes Brown, Columbia, Cornell, Harvard, Princeton and Yale Universities, Dartmouth College and the University of Pennsylvania, and provides the country's widest intercollegiate athletic opportunities for both men and women, with over 8,000 athletes competing each year. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings, and Ivy student-athletes annually compile the country's best records in the NCAA Academic Performance Ratings.

About Champion Athleticwear
Since 1919, Champion athleticwear has offered a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion athleticwear can be purchased at most sporting goods and department stores. For more information, please contact us at 1-800-999-2249 or visit www.championusa.com. Champion is a brand of Hanesbrands Inc.